All hail the great and mighty, Google search box.
Designers and marketers spend a vast amount of time making sure that their client's websites show up just below that little box, on the top of Google's search results.
The more frequently asked question I get when meeting a customer who recently started working with my team is "How long does it take to rank at the top of Google?". Well, reaching the top of Google does not happen overnight, especially for a clinic with little or no web presence.
According to a variety of reputable sources , the answer is three to six months, depending on the competition level for your industry within your geographic area, for search engine optimization (SEO) techniques to work.
You heard that correctly, it takes between 90 and 180 days to jump to the front of Google's search results, depending on the level of difficulty and competitiveness of your industry, geographic location, and keyword popularity. For many reasons (competitiveness, content accumulation, domain age, etc) it can take as long as a year to rank highly on Google in competitive fields.
This can be cause for frustration for marketers and customers alike. They just invested thousands of dollars on a new website. Why is nobody seeing it? Why does Google hate us?!
Don't worry, doing the right things to get to the top does not equal immediate results. Ranking on Google is a process, not a magic trick. This is why I ensure my team is very straightforward and transparent with clients. If it's going to take 8-10 months to get you to the top, we will make sure you are aware.
If you want to understand how you are going to get to the top of Google, you first must dive deep into how Google finds your page and adds it to the results.
So, How Does Google Actually Find My Website?
Google has software called "Googlebots" (also known as spiders, bots, and robots) that move or "crawl" through billions of websites, collecting, and cataloging data that is then added to Google's index of the internet. If you want your website to reach Google's index, the spiders must be able to crawl and then read all the info on your website.
Here's a video directly from Google that explains this process in greater detail"
Just as the pink shirted man says, when you type something into Google and search, you are not actually searching the entire internet, but you're only within Google's index. The Google algorithm matches your search query to the billions of web pages that it has on file.
There are more than 250 factors that the algorithm takes into consideration, including keywords, titles, and tags. That's not all though. Google's algorithm also uses PageRank. This program measures your website's importance according to the amount of traffic it is getting from other websites.
How are Web Pages Ranked?
Any time you type something into Google's search box, web pages are taken from the index and matched to your search query.
Nobody knows the exact formula for placing a website at the top of Google. However, we do know some of the most key components to ranking highly:
Domain Age: A website domain that is less than 6 months in age, is considered "new" by Google and less trustworthy or reliable than older websites that have been verified. New website can still be ranked, but you will notice this to speed up after that 6 month window.
SEO (search engine optimization): When you invest in regular SEO work, you are ensuring that your website is found by the Google spiders and other indexing programs. This can include things such as tags, titles, keywords and keyword research, headings, ALT image text, etc.
Quality Content: Google's spider bots are designed to crawl the internet looking for new content that is original, well written, and of a decent length. This shows that blogging can greatly help you rank higher over time. Become a person of value and deliver!
Keyword Competition: Phrases or words that are searched more often than others, are determined to be "highly competitive". More established websites in your industry have a head start on ranking higher in these keywords. If your website is new, try ranking for lower competition keywords and work your way up on the tougher ones over time.
So in short, don't take shortcuts, publish great content on a regular basis, an focus on lower competition keywords and you will see results much faster.
Are you looking to improve your Google ranking? Find out how we ranked a Physiotherapy clinic in Toronto to the front page of Google within 2 months. Schedule a call with us today.